Event branding for a 1,000-attendee tech and marketing conference

Optimism is Rakuten Rewards’ premier tech and marketing conference. For the 2024 and 2025 conferences in San Diego, I created the digital and print design system across environmental graphics, signage, venue maps, branded gear, postcards and keynote presentations – supporting a polished experience for 1,000 global affiliate professionals.

Sub-brand for Golden Link Awards and ceremony visuals

For the Golden Link Awards, I created a special sub-brand within the Optimism conference system, adapting the event’s rainbow gradients into a gold visual language for the awards ceremony.

This gave the awards a premium identity that still felt connected to the broader event, extending across stage visuals, presentation slides and physical award moments.